Bunchy Underwear

When your brand, or image, isn't working, it's terribly obvious. Like bunchy underwear.
You can twist and turn them, but you'll always be uncomfortable, always adjusting. And, to be frank, that's a bummer.
A brand should never feel 'bunchy.'
And the impression you make on the world? Well, saggy and unsatisfying shouldn't be it.
Underwear, and brands, should feel natural. They should support every move you make & inspire you to try bold, new ones. They should feel good.
And we can help with that.

Feeling good

is the most powerful thing you can do.

Our Manifesto.
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The art of
feeling good.

banter grace & lollipop is a branding, design, and communication studio that does one thing exceptionally well: we make you look & feel good.
And feeling good is good because good becomes this contagious spirit that changes everything you do, and importantly, everything you achieve.
And to us, that feels really good.
Supergood in fact.

We are optimists.

We believe that humour, play, and inspiration will build a bright, bright future.

Makers of the moment.

Stylists & Strategists.
Artists & Designers.
Innovators & Entrepreneurs.
Collectively, we are makers-of-the-moment.
Be it a place (Retail store, Cafe, Hotel, Olympic stadium, public square, transit station), a campaign that ignites a new conversation, or simply a well executed hello from a thoughtfully designed new brand.
We are designers of powerful first and last(ing) impressions.

Likes are temporary.
Goosebumps are forever.

Words
Style
Passion
Ideas

We believe that Words, Style, Passion, and Ideas are the most important currencies.
They express what you really give a shiitake about.
And this is the foundation for all our work, regardless if you're the new kid on the block or an established global brand. It informs our thinking and crystalizes our creative.

banter grace & lollipop creates intrigue, desire, inspiration, and amusement — for the thing you want people to care about — in the pursuit of building supergood moments, and thus, supergood brands.

That's a silly name.

Indeed it is. Not only is it silly, it's strategic, as it honours the science & spirit of our approach:
banter // playful, irreverent exchange
grace // beauty & sophistication
lollipop // sweet, simple, unexpected surprises
Today's most adored brands not only know how to play these three instruments, but they balance them beautifully.
And that's our modus operandi.

Because every brand experience has a moment of truth, that split second where one says — yes, I want more...or, no thanks, not for me — we commit to making that moment a confident yes.

Smaller is bigger.

We keep it small for a reason: to fully understand purpose, we need to be close to the passion. That means working hand-in-hand with founders & decision makers (CEOs, brand leadership etc.).
Small also minimizes the too-many-cooks disease common in creative work. It's more efficient and focused, creating better results sooner.

Cultured Places.

Where from away and down the street mingle.

Like Hall & Oates.

One part Creative CEO, one part Artist, together a heckuva team that's led big and little brands on their wonderful journeys. From lululemon athletica, IKEA, and the Vancouver 2010 Winter Olympics, to Indochino, Raleigh, and the Museum of Vancouver, Rob MacDonald (Founder & Creative Director) and Jason X Esteban (Art & Design Director) lead all assignments, and, do most of the creative & design themselves (novel, right?).
Like Hall & Oates, we stopped letting ego interfere with our work long ago. We think you'll like the beat.

Movements are more important than logos.

Business as unusual.

Today, business is dynamic and unconventional, and, to be frank, much harder to stand out and get noticed. And we get this, as we have invented, launched, marketed, operated, and exited our very own modern enterprise. We've been on all sides of a "good idea," we know their shiny — and — their more difficult sides.
We understand the synergies and tension of operating a business and a brand / marketing program. We know how to balance the art of brand building with the science of business.
And today, to make a great impression, it has to be unusual.

We will make you look and feel good.

Our Promise.

Services

Our goal is to inspire you and your brand.

This is how we do it:

Brand Purpose (why) & Strategy
(what & how)
Brand Identity Design (naming, logo, digital, collateral, packaging, signage)
Guest Experience Design (hospitality, retail, food/beverage)
Web Design & Development
Retail / Store Design
Campaign Development, Design & Copywriting
Experiential Marketing & Design (e.g. pop-up shops, guerrilla / event activation)
Communication & PR Strategy
Brand Culture Development & Coaching
Product Ideation & Architecture

Our commitment is to build a Brand Manifesto that fires you up, adds a swagger to your step, and delivers a Brand Experience that fuels a movement (a tribe of believers) around whatever-you're-up-to. Most importantly, we commit to doing this with you (vs. without you).

Trusted Creative Partners

When required, we pull in a talented team of artists, designers, filmmakers, and storytelling mechanics, which include the following Trusted Creative Partners:

Web Development & Design
Jeff Waterfall
Architecture & Interior Design
Kokoro Design Lab
Antonio Millares III
Marrimor
Kelly Deck Design
Scott & Scott
Laura Melling
Pellvetica Graphic Studio
Art / Design / Build
Antonio Millares III
Greg Papove
Pellvetica Graphic Studio
Product Design
Woke Design
Digital / Visual / Social
Stay + Wander
Digital Marketing
Hawke Media
Milk Creative
Fashion & Start-Ups
La Gabardine
Stylist
Adele Tetangco
Leila Bani

Clients

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And some other nice brands our Trusted Creative Partners have supported.

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Brand experience, meet Hospitality.

After-all, it's about welcoming your guests and ensuring they feel really good about choosing you. Every time.

Assignments

We've made some things for some nice people. Here are some of the people, and what they said about us. Dig deeper (click through) to learn about the things.

And here's some other nice people we've had the pleasure to work with, past & present.

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Fresh Eggs

It's simple.
We buy breakfast. You tell us what's on your mind. The issue, the problem, the headache, the enormous opportunity that's as distracting as a first date (you get the picture).
We then go back to the farm.
7 days later, we deliver a half dozen fresheggs.
Fresh ideas that shed light, inspire, right-the-ship, kick-the-doors-down, get you excited (about your thing).

What you'll get

2 x low-hanging-eggs
2 x let's-push-the-envelope
2 x you're-really-crazy-man
2+2+2 = half dozen fresheggs
Contact us for pricing information.

Contact Us

Hey there! Thanks a bunch for checking us out.
If you like what you see and would like to learn more, drop us a line anytime.

rob macdonald

founder & creative director
rob@bantergraceandlollipop.com

jason x esteban

art & design director
jason@bantergraceandlollipop.com

Design Studio

#230 - 1820 Fir Street
Vancouver, BC
V6J 3B1
Canada
604 727 4845